Help: Do you think people would be willing to pay $10/month to get an email 5/6 days a week on legal issues?

I’m not talking about legal news (like what the next big trial is going to be, etc). I’m talking about laws and procedure that is used in American jurisprudence. This would not be specific legal advice so i don’t think there is a problem there. This is general case law, practices, and tips from a lawyer that are found in legal books. Topics including insurance, criminal law, social security, etc. If not, why?

For this kind of newsletter to be worth a subscription fee, I think it would have to do a good job of simplifying and distilling each complex legal issue into a few simple paragraphs. That’s a tall order. If you have the talent for it, you ought to be a law professor. (Perhaps you already are?)

The biggest difficulty will be in marketing. Do you have the contacts to get the word out to hundreds of thousands of potential subscribers? Or are you willing to invest in targeted advertising that will reach that many? It won’t be cheap. You should also budget for a top-flight copywriter to create a really compelling campaign. That’s going to be difficult, and top copywriters are very expensive.

In my view it’s not such a compelling idea in the marketplace. I don’t see lots of folks scratching their heads about legal issues, do you? So you can expect very low response rates to your marketing initiatives.

Bottom line is that I believe it will be a lot of work to create the newsletter and REALLY a lot of work to get enough subscribers to sustain it.

Post Author: mark

5 thoughts on “Help: Do you think people would be willing to pay $10/month to get an email 5/6 days a week on legal issues?

    Gerald S

    (February 15, 2010 - 7:27 pm)

    Sounds plausible
    References :

    strawberrycrush

    (February 15, 2010 - 8:13 pm)

    Sounds very interesting.
    References :

    wgarnsey

    (February 15, 2010 - 8:51 pm)

    Who would be the audience? Lawyers, lay-people, law students, government, industry???

    I believe that industry-specific alerts have considerable value, but they must be very specific and focus on a niche. For instance, workers comp legal alerts going to human resource managers, workers comp administrators and attorneys may do very well providing the email is truly informative.

    Bottom line: For $10/mo. you need to convey meaningful value, there are so many free resources, you need to differentiate yourself.
    References :

    Steve D

    (February 15, 2010 - 8:58 pm)

    For this kind of newsletter to be worth a subscription fee, I think it would have to do a good job of simplifying and distilling each complex legal issue into a few simple paragraphs. That’s a tall order. If you have the talent for it, you ought to be a law professor. (Perhaps you already are?)

    The biggest difficulty will be in marketing. Do you have the contacts to get the word out to hundreds of thousands of potential subscribers? Or are you willing to invest in targeted advertising that will reach that many? It won’t be cheap. You should also budget for a top-flight copywriter to create a really compelling campaign. That’s going to be difficult, and top copywriters are very expensive.

    In my view it’s not such a compelling idea in the marketplace. I don’t see lots of folks scratching their heads about legal issues, do you? So you can expect very low response rates to your marketing initiatives.

    Bottom line is that I believe it will be a lot of work to create the newsletter and REALLY a lot of work to get enough subscribers to sustain it.
    References :

    njyogibear

    (February 15, 2010 - 9:33 pm)

    who is your target market? lawyers who practice criminal law don’t care about insurance law, and vice versa. and I’m not clear what sort of content you’re suggesting–who is preparing this, you? what sort of qualifications do you have to edify the bar on such a wide range of subjects? Today every lawyer and his cousin has a blog or something like that, and some of them are actually interesting. what can you offer that isn’t already out there (in many cases, for free)? my thought is this might work if you can find some narrow specialization that’s not already co vered, but it doesn’t sound like that’s what you have in mind.
    References :

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